As market attitude toward real estate shifts from buying for investment to purchasing for end-use, the industry braces itself for a more discerning, yet extraordinarily receptive market. It is against this optimistic backdrop that Amaia Land, the economic housing arm of Ayala Land is forging forward-aggressively at that-after a successful first year and pilot project, Amaia Scapes Laguna.
AMAIA Skies along EDSA corner P. Tuazon
Artist’s rendition of Amaia Skies
Amaia developments are anchored on five pillars valued by the Filipino family: location, style, convenience, value for money, and quality of life. With these five driving forces at helm, Amaia steered itself to a record first year, where in its pilot project sold more than 50% in only nine months. With fast-paced construction, Amaia Scapes already has 66 units ready for turnover and 306 units underway since groundbreaking in January 2010. With units reasonably priced from P600,000 to P1.25M, Amaia is fast conquering new frontiers.
Geographically, Amaia is expanding its reach and breaking ground at prime locations. It will launch seven (7) projects, adding about 10,000 new inventories within the year in Laguna, Cavite, Batangas, Pampanga, Cabanatuan and Negros Occidental.
On top of this, the company is eyeing on diversifying its product range by introducing vertical developments within Metro Manila. Amaia Steps, a walk up condominium concept will address the needs of young families while Amaia Skies, a medium to high rise condominium project will cater more to single professionals who want accessibility and convenience, or simple wish to lead an independent lifestyle.
In reaching to the many diverse segments of the market, Ayala Land, Inc. has cemented its status as one of the country’s leading full line real estate companies. ALI has launched business units carrying market-specific projects that have all been well-received. After a record-breaking 2010, ALI celebrates the new year with another real estate triumph, the successful first year of Amaia Land Corp.
Amaia Land is expected to continue its growth as a provider of quality homes for the broad affordable market segment, living up to Ayala Land’s tradition of excellence, both in its real estate products and services. Rex Mendoza, Ayala Land Senior Vice President and head for corporate marketing and sales even said “Dati akala ng marami kailangan maging mayaman ka para maging Ayala Land property owner. Ngayon, OFWs, private corporation employees and civil servants can own an Amaia Land property.”
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